On Pricing and Building Trust Online

This week and last week, we’ve had two amazing interviews focusing on aspects of a startup’s operations that are critical for its success: How to price a product and how to create trust online around your product or service. You can’t have one without the other….

I had a chance to sit down with Patrick from www.priceintelligently.com and we walked through some case studies of companies iterating on how they price their products and services. It was great to hear how he approached understanding the customer before really getting to the pricing part.

But pricing is only part of the equation, without consumer trust, no matter how cheap or expensive the product is, it’s nearly impossible to sell. So on that note, the founders of Onfido and online-watch-retailer Chronext joined me to talk about how they built their customer trust online.

Hope you enjoy them!

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