startups Archives - Page 2 of 4 - Carlos Eduardo Espinal

Seedcamp Podcast, Episode 5: Rockstar Lawyers & How to Tackle Early-stage Legals, with Tina Baker

February 6, 2015 No Comments

n the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

In this edition of the Seedcamp Podcast Series, Carlos Espinal and Tom Wilson, Investment Manager (and ex-Lawyer) at Seedcamp, have a chat with Tina Baker, Partner & Co-founder of JagShawBaker and real-life rockstar. They discuss:

how Tina transitioned from professional musician to law-firm Partner
addressing early-stage legal disputes between founders
why reverse vesting is a smart way to allocate shares
using legal documents like the Founders Collaboration Agreement at Seedsummit.org
picking the right lawyer for your startup
how much you can expect to pay a law firm

If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.

Catch up on episode 1 – Reshma & Carlos Take On: What We Look For In Founders
Catch up on episode 2 – Reshma & Carlos Take On: Evaluating Interested & Existing Investors in Your Startup
Catch up on episode 3 – Reshma & Carlos Take On: The Moo.com Growth Story with Richard Moross, Founder and CEO
Catch up on episode 4 – Seedcamp Podcast Series: Alex Trewby of Divide
Catch up on episode 5 – Seedcamp Podcast Series: Rockstar Lawyers & How to Tackle Early-stage Legals, with Tina Baker
Catch up on episode 6 – Seedcamp Podcast Series: Ales Spetic of Cubesensors
Catch up on episode 7 – Seedcamp Podcast Series: Expert-in-Residence James Moed on User-Centric Design
Catch up on episode 8 – Seedcamp Founder Series: The Opinion Team and the future of Podcasts
Catch up on episode 9 – Seedcamp Podcast Series: Philipp Moehring of AngelList

Subscribe on iTunes or by pointing your podcast player to the link below…

http://feeds.soundcloud.com/users/soundcloud:users:126198189/sounds.rss

Marketing, Podcast, Product Market Fit

When Brands Differentiate – A View on Bags, Bag Brands, and Brand Differentiation

January 26, 2015 No Comments

One of the topics I enjoy researching is brand differentiation. It’s amazing to see how much creativity is put into helping brands stand out amongst their competitors. In order to illustrate the point, the podcast below explores the differences between messenger bags and the rest of the industry, and how four brands have managed to carve out a name for themselves amidst tons of international competition.

One point I’d like to add is that the purpose of this podcast is merely to illustrate how the companies have differentiated between themselves amidst of sea of competitors, and highlighting how they’ve implemented this differentiation across the company and branding.

This podcast highlights the need for differentiation if you want to enter a crowded and established market.

The companies I talk about during the podcast are:
missionworkshop.com/about/
info.rickshawbags.com/the-rickshaw-story
www.timbuk2.com/content/about-people.html
www.chromeindustries.com/us/en/manifesto

Ecosystem, Podcast

Hong Kong: A Gateway to Asia

January 22, 2015 1 Comment

Last week, I had the pleasure of going to Hong Kong, and below you can hear my summary of the experience from both a tourist and startup industry point of view. Additionally, to add a bit of flavour to the visual element of the trip, below you can also find a link to my pictures of the trip.

My pictures of the trip –

http://stories.iconografi.co/hong-kong

Investment & Finance

Deciphering Crowdfunding For Startups

December 9, 2014 1 Comment

One of the options that founders are reminded of more and more above and beyond VC and Angel funding is Crowdfunding via online platforms such as Kickstarter, AngelList, and Seedrs, to name a few. However, these platforms are not all the same and in this post we’ll cover how they differ as well as what makes them unique.

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To help better categorize the use cases for the different types of crowdfunding platforms, let’s split them into two:

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1) Cash for Product Pre-Orders – Kickstarter, IndieGogo, etc.

2) Cash for Equity – AngelList (USA), Seedrs (UK), Crowdcube (UK), etc.

Human Resources, Videos

Start Smart: Essential tips for the next A-Team

December 4, 2014 No Comments

Building a strong team early in your company’s life-cycle is one of the key attributes that pre-disposes your company to success and to gathering investor interest.

In this presentation, I cover some of the attributes that makes an A-Team compelling.

The Slideshare Slides for this presentation can be found here –

Start Smart: Essential Tips for the Next A-Team from Carlos Espinal