Across society there is an increasing trend of experiences eclipsing that of owning material goods. We’re seeing this trend increasingly in action around the globe.
Some articles (U.S.News via Yahoo / Fast Company / NPR) have explained why millennials, for example, are choosing to live for experiences and less for ‘things’ (or at least the ownership of things). If and when they do buy things… there is a trend to buy things that have stories behind them and things that are longer-lasting. While the generational explanation helps explain an increase in some services and products, other articles simply point to economic stagnation as a main catalyst for the growth of the sharing economy.Economic concerns have also affected the luxury goods demand from Russia and China.
In addition to generational trends and economic circumstances, increasingly popular sociological movements like the tiny-house movement and the minimalism movement are promoting a simplified life that focuses on doing vs owning – and if you do own, have it be something that you’re likely to get value out of for a while (thus forcing a view towards higher quality affordable goods that don’t make you feel like they have designed obsolescence nor are about showing off).
Taking these trends into consideration, at Seedcamp we’re bullish on startups that bring experiences, meaning, convenience, and quality durable products to the market and/or allow for people to share products they own (enabled by tech to help them scale).
Below, is a list of Seedcamp companies that enable and participate in this trend:
– Democratising investment in buy-to-let property at the click of a button
– Try clothes at home for free from any online store
– A subscription service to read digital books on the internet
– Consumer finance for online merchants
– A mobile app and social network for fishermen wishing to share and connect with other fishermen
– Search Engine for Digital Nomads
Love & Robots
– An online gift shop where you can buy 3d printed or customisable products
– An app that helps you analyse your game and your golf statistics
– Yelp + Timeout for spontaneous mobile generation
– The largest network of ‘what’s on’ guides in the UK
– An award-winning, online platform for unforgettable boating holidays
– Unlimited access to your favourite products. Pay-as-you-go ecommerce
– Connecting brands with unique, targeted outdoor advertising spaces
– Connecting users with unsold spaces at local food, drink & entertainment businesses at a discounted price
– A skateboarding studio that aims to make the world a huge skatepark
– Home for parents, where they can buy and sell products and services locally
In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.
Ryan Holmes founded Hootsuite in 2008. He has since been at the forefront of social business, leading the Hootsuite team while funding programs that empower the next generation of startups and entrepreneurs.
We had a chance to sit down with him and hear the story of how Hootsuite started and how he’s managed its growth over the years.
If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.
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