Seedcamp Podcast, Episode 50: Joel Gascoigne, on Creating a Values-Driven Culture & Hiring with a Culture Fit in Mind

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

In this episode we were joined by Joel Gascoigne, Founder and CEO of Buffer. He discussed his background, the story behind Buffer, and the importance of creating a values-driven culture from early days and growing the team with a culture fit in mind.

Joel Gascoigne is a co-founder and CEO of Buffer, a web-based platform that helps users share social media content. Prior to Buffer, he co-created OnePage where he learned a vast amount about the realities of running a web startup, worked as a web developer at Priority Research and as a web designer and developer at Joel obtained a degree in computer systems from the University of Warwick.

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A Slew of New Podcasts

I’ve been a bit delinquent on updating my blog with all the new podcasts we’ve shared recently on

However, below is the list for your convenience. We’ve discussed hardware startups with Marc from Winnow, PR with Bryce from Albion Drive, Entrepreneurship and investing with Suranga from Balderton, Growth Hacking with Malcolm Bell from Mailcloud, investing in the Asian markets with Tytus from Fresco and Bay from Brinc, how top tier firms Index Ventures and Greylock Ventures invest with Neil Rimer and Josh Elman respectively, Reshma and I talk about what an Acceleration fund is, Taylor wraps up his Product Roadmap series, and lastly, had the honor of sitting down with John Collison, co-founder of Stripe!

Check them out below!


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The Fundraising Field Guide Book

The Fundraising Field Guide was written to help early-stage tech startup founders decipher and navigate the fundraising process. It provides an overview of the soft and not-so-soft challenges you will need to prepare for as part of your fundraising journey, including things like reaching out to investors, dealing with rejections constructively, preparing materials and financials, understanding valuations and deal terms, and how to manage the legal process.

I hope you enjoy the book and get lots of use from it. I’ve adopted a ‘free-to-download-and-donate-if-you-like-it’ model because hey, if you’re fundraising, you’re bootstrapped right? If you do enjoy it, however, please consider donating to one of the charities in the “Get & Donate” section of this site to support organizations that are helping people around the world with their social entrepreneurship challenges.

To download the book, go to the book’s main website –

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