Tag Archives: startups

When Brands Differentiate – A View on Bags, Bag Brands, and Brand Differentiation

One of the topics I enjoy researching is brand differentiation. It’s amazing to see how much creativity is put into helping brands stand out amongst their competitors. In order to illustrate the point, the podcast below explores the differences between messenger bags and the rest of the industry, and how four brands have managed to carve out a name for themselves amidst tons of international competition.

One point I’d like to add is that the purpose of this podcast is merely to illustrate how the companies have differentiated between themselves amidst of sea of competitors, and highlighting how they’ve implemented this differentiation across the company and branding.

This podcast highlights the need for differentiation if you want to enter a crowded and established market.

The companies I talk about during the podcast are:
missionworkshop.com/about/
info.rickshawbags.com/the-rickshaw-story
www.timbuk2.com/content/about-people.html
www.chromeindustries.com/us/en/manifesto

Hong Kong: A Gateway to Asia

Last week, I had the pleasure of going to Hong Kong, and below you can hear my summary of the experience from both a tourist and startup industry point of view. Additionally, to add a bit of flavour to the visual element of the trip, below you can also find a link to my pictures of the trip.

My pictures of the trip –

http://stories.iconografi.co/hong-kong

Deciphering Crowdfunding For Startups

One of the options that founders are reminded of more and more above and beyond VC and Angel funding is Crowdfunding via online platforms such as Kickstarter, AngelList, and Seedrs, to name a few. However, these platforms are not all the same and in this post we’ll cover how they differ as well as what makes them unique.
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To help better categorize the use cases for the different types of crowdfunding platforms, let’s split them into two:
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1) Cash for Product Pre-Orders – Kickstarter, IndieGogo, etc.
2) Cash for Equity – AngelList (USA), Seedrs (UK), Crowdcube (UK), etc.

Continue reading Deciphering Crowdfunding For Startups

Start Smart: Essential tips for the next A-Team

Building a strong team early in your company’s life-cycle is one of the key attributes that pre-disposes your company to success and to gathering investor interest.

In this presentation, I cover some of the attributes that makes an A-Team compelling.

The Slideshare Slides for this presentation can be found here –