I haven’t had as much time to read as I would have liked this year, but three books stood out so I’ve added them to my bookroll:
- Positioning: The Battle for your Mind – Al Ries and Jack Trout
- Drive – Daniel H Pink
- The Art of Pricing – Rafi Mohammed
I can wholeheartedly recommend them all.
The Positioning book stood out in recent reads beyond this year mostly because it goes counter to what many consider convention.
Likewise, Drive shares many of the similar attributes due Positioning in that it rocks your world with some changes to general conventions around motivation.