The Fundraising Field Guide Book

The Fundraising Field Guide

The Fundraising Field Guide was written to help early-stage tech startup founders decipher and navigate the fundraising process. It provides an overview of the soft and not-so-soft challenges you will need to prepare for as part of your fundraising journey, including things like reaching out to investors, dealing with rejections constructively, preparing materials and financials, understanding valuations and deal terms, and how to manage the legal process.

I hope you enjoy the book and get lots of use from it. I’ve adopted a ‘free-to-download-and-donate-if-you-like-it’ model because hey, if you’re fundraising, you’re bootstrapped right? If you do enjoy it, however, please consider donating to one of the charities in the “Get & Donate” section of this site to support organizations that are helping people around the world with their social entrepreneurship challenges.

To download the book, go to the book’s main website –

http://fundraisingfieldguide.com/donate

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Seedcamp Podcast, Episode 32: Daniel King on the Startup Sales Process & Scaling

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

We had to sit down with Sales & Partnerships guru and Seedcamp mentor, Daniel King to ask him about how startups can start thinking about building out a Sales organisation.

Daniel is an executive leader with more than 15 years experience in Senior Management, with a focus on Digital and Online Media, Retail and eCommerce technology, Data, BI, Analytics, SaaS platforms and Market Research. Extensive knowledge in investing, advising, and scaling high-growth companies including international expansion. Hands-on experience in building, managing, developing and retaining teams.

Daniel is on the board of many companies and has an amazing track record of companies he’s helped scale. You can learn more about him and get in touch with him over on his LinkedIn page.

If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.

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Seedcamp Podcast, Episode 31: Taylor Wescoatt on Product & Product Roadmaps (1 of 3)

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

In this edition of the Seedcamp Podcast Series, Carlos Espinal talks with Taylor Wescoatt (Entrepreneur in Residence at Seedcamp) about his background in Product and UX, and how it led to him developing the Behavioural Product Roadmap model which is specifically optimised for startups.

During the first of a three-part series, they discuss Taylor’s involvement with and key learnings from, CitySearch, Netscape, Seatwave, eBay, and Time Out.

If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.

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The Changing Balance Between Experiences And Ownership: These Startups Enable It

Across society there is an increasing trend of experiences eclipsing that of owning material goods. We’re seeing this trend increasingly in action around the globe.

Some articles (U.S.News via Yahoo / Fast Company / NPR) have explained why millennials, for example, are choosing to live for experiences and less for ‘things’ (or at least the ownership of things). If and when they do buy things… there is a trend to buy things that have stories behind them and things that are longer-lasting. While the generational explanation helps explain an increase in some services and products, other articles simply point to economic stagnation as a main catalyst for the growth of the sharing economy.Economic concerns have also affected the luxury goods demand from Russia and China.

In addition to generational trends and economic circumstances, increasingly popular sociological movements like the tiny-house movement and the minimalism movement are promoting a simplified life that focuses on doing vs owning – and if you do own, have it be something that you’re likely to get value out of for a while (thus forcing a view towards higher quality affordable goods that don’t make you feel like they have designed obsolescence nor are about showing off).

Taking these trends into consideration, at Seedcamp we’re bullish on startups that bring experiences, meaning, convenience, and quality durable products to the market and/or allow for people to share products they own (enabled by tech to help them scale).

Below, is a list of Seedcamp companies that enable and participate in this trend:

PropertyPartner – Democratising investment in buy-to-let property at the click of a button
Try.com – Try clothes at home for free from any online store
Crashpadder (acquired by Airbnb: listen to the podcast) – Matching travellers to local hosts through shared interests
24 Symbols – A subscription service to read digital books on the internet
Divido – Consumer finance for online merchants
Fishbrain – A mobile app and social network for fishermen wishing to share and connect with other fishermen
BorrowMyDoggy – Find great local friends for your doggy
Teleport – Search Engine for Digital Nomads
Love & Robots – An online gift shop where you can buy 3d printed or customisable products
Hole19 – An app that helps you analyse your game and your golf statistics
Hype – Yelp + Timeout for spontaneous mobile generation
Lineup – The largest network of ‘what’s on’ guides in the UK
Incrediblue – An award-winning, online platform for unforgettable boating holidays
ByeBuy – Unlimited access to your favourite products. Pay-as-you-go ecommerce
Car Quids – Connecting brands with unique, targeted outdoor advertising spaces
Wriggle – Connecting users with unsold spaces at local food, drink & entertainment businesses at a discounted price
Krak – A skateboarding studio that aims to make the world a huge skatepark
Wanna – Home for parents, where they can buy and sell products and services locally
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Seedcamp Podcast, Episode 30: Ryan Holmes, Founder & CEO of Hootsuite

In the ‘Seedcamp Podcast Series’ we talk with key people in the tech startup industry to hear their stories and gleam key advice and learnings from their experiences.

Ryan Holmes founded Hootsuite in 2008. He has since been at the forefront of social business, leading the Hootsuite team while funding programs that empower the next generation of startups and entrepreneurs.

We had a chance to sit down with him and hear the story of how Hootsuite started and how he’s managed its growth over the years.

If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.

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