Determining your customer and the value prop you offer them is essential early in the creation of your business. Without doing so, you really will struggle in hitting product market fit. Below are two videos to really jog your thinking about the process.
This first video is by Michael J. Skok, long time entrepreneur, lecturer at HBS, Startup Secrets blogger, and currently Partner at Northbridge Ventures.
Another great video is of “Understanding the Job” your product is hired to do by Clayton M. Christensen. He is the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is best known for his study of innovation in commercial enterprises. His first book, The Innovator’s Dilemma, articulated his theory of disruptive innovation. Christensen is also a co-founder of Innosight, a management consulting and investment firm specializing in innovation. (Wikipedia)
hard link: http://www.youtube.com/watch?v=f84LymEs67Y
Lastly, here is another video which is really to drive the whole point of ‘Why’ you are doing things for your customers… it is one I’ve posted before from Simon Sinek, but always worth watching again.
hard link: http://www.youtube.com/watch?v=qp0HIF3SfI4